Phone Number Required!
We just won’t use it. You know how FedEx (and UPS) insists you use a phone number when shipping a package. My gray matter told me this was in case…
thoughts on a full moon
About the name. I was at a seminar in Nashville in 2009, looking for insight on reshaping my business in the midst of the recession. The speaker, David Baker, challenged the group to be experts by writing and blogging. My eyes rolled back in my head. He then said, “you don’t need to post every day, or even every week – it’s not like you only have a thought or idea to write about once in a blue moon – start doing, start sharing.” All I heard was blue moon…full moon… thoughts…on a full moon. That’s about once a month. I can do that. And so it began.
What is the last thing your clients got from you…
…that was not an invoice? Lumpy mail, self-promotion, new business development, marketing touches… Whatever name comes to mind, direct mail is a longstanding tool for staying in front of clients…
Vector, Where Art Thou?
How the file format of your logo impacts your marketing materials. MAC is the only format I’ve ever known as a graphic designer. Sure I write copy in Word, but…