Find your marketing voice:
The value of writing to build expertise As I pondered what burning topic of the day I should tackle in this first e-blast, one little voice kept pushing its way…
About the name. I was at a seminar in Nashville in 2009, looking for insight on reshaping my business in the midst of the recession. The speaker, David Baker, challenged the group to be experts by writing and blogging. My eyes rolled back in my head. He then said, “you don’t need to post every day, or even every week – it’s not like you only have a thought or idea to write about once in a blue moon – start doing, start sharing.” All I heard was blue moon…full moon… thoughts…on a full moon. That’s about once a month. I can do that. And so it began.
The value of writing to build expertise As I pondered what burning topic of the day I should tackle in this first e-blast, one little voice kept pushing its way…